Did you know that 75% of searches on the internet are via Google search?
This makes Google Ads a fantastic tool to cover all the bases for your AdWords optimisation, so you're potential patients can find you.
With Google search reigning supreme in the search engine battle,
Dental marketing agencies can sing praises for it for days.
Many dental services get the benefit of being discovered quickly through search results in a matter of seconds.
With the right Google ads campaign, you can utilise this to tap a broader market and grow your patient lists by the flock!
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Google Ads uses a pay-per-click (PPC) system. This means that marketers compete with each other to target a specific keyword on Google, and they bid on this keyword.
The bids are "maximum bids," or the maximum amount you're willing to pay for an ad. For example, if you were to set a maximum bid of $5 and Google determines that your cost per click is $3, then you get the ad placement. However, you do not get the ad placement if Google determines that it is more than $5.
There is also an alternative people opt for where you can set a maximum daily budget for your ad. This means you'll always stay within budget since you can select a maximum amount for that ad per day. This helps you better understand how much you should spend on your digital ad campaign.
Marketers can choose from three options for their bids:
1.Cost-per-click (CPC): How much do you pay when a user clicks on your ad?
2.Cost-per-mille (CPM): How much do you pay per 1000 ad impressions?
3.Cost-per-engagement (CPE): How much do you pay when a user performs a specific action on your ad?
After marketers choose from these three options, Google takes the bid amount and pairs it with the Quality Score. This assessment estimates the quality of your ads, keywords, and landing pages. The higher the quality of ads, the lower the price and the better the ad positions.
The Quality Score, combined with the bid amount, creates your Ad Rank, also known as the position where your ad will appear on the search results page.
The more people click on your advertisement, the more likely you will accomplish your advertising goals.
Google offers a wide variety of Google Ad services. Here are the following:
Increased visibility – PPC advertising is one of the fastest and easiest ways for your dental practice to reach the top search engine results. Instead of waiting weeks for search engines to rank your web page organically, paid ads are a great tool to place you at the top almost instantly.
Beat the competition – Dentistry is a very competitive market. Because of this, you are reaching the top organic search results seems impossible, especially if you're starting. However, paying for top placement with Google ads can give you premium exposure, giving you the upper hand above your other competitors.
Control over spending – When using Google Ads, you can easily set your maximum daily budget. With this, you can never spend more than you have to. In addition, if you find out that your ads aren't working out, you can even stop them instantly.
Keyword management – When setting up an advertising campaign, everything must be planned, which comes with choosing the right keywords. This makes your life a whole lot easier by targeting the right audience.
Tracked success – Unlike other marketing strategies, tracking when you've done well or not can be very difficult. With Google Ads, it is easier to follow when you have made progress. PPC campaigns show precise information, such as web traffic, that indicates whether you are generating new leads.
High ROI and Profitability – Not only are Google ads easily measurable, but they are also cost-efficient and give you a high return on investment (ROI). Google can estimate that for every dollar spent on your Google ad; you would be able to get twice the amount in revenue. With this, a high ROI and good profitability can be guaranteed.