Welcome to dental marketing in the 21st Century
Where your dental practice is more than dressing up like a Giant Tooth to hand down flyers on Main Street Avenue
And giving free candies send the wrong message across your practice.
The dental industry in digital marketing is highly competitive
You need a dental website that will boost your Business Credibility.
Something that gives off the proper Branding so that you increase your customer traffic and online presence.
But more importantly, a cost-effective campaign so you can finally buy that fancy new Cerec machine!
So at the end of the day, you receive a Better Return on Investment for all your efforts in moving your practice forward.
Whether you're new to the dental profession or have been running a longstanding practice, you'll need SEO marketing to amp up your A-game!
I'll write high-impact on-page SEO that will beguile and intrigue your target customers.
And I can do that by letting dental search engines see your dental practice's website with high-quality and relevant content sure to keep your audience well-informed about the highlights of the field.
All while being conscious about ethical practices that will earn their respect.
I'll make sure to make the right words pop so you'll be on target to rank in Google.
As a word magician, I'm aided by the right tools to find the keyword that coincides with your practice.
So that not only will far more people be driven to your highly ranked site but just as importantly, those people will be far more likely to be converted into customers eager to try your expertise in anything.
As a Marketing expert, I'm dedicated to covering all the bases in the SEO strategies of your dental services.
One of them is managing your online testimonials.
I'll strive to bring you consistent 5 Star Reviews for your dental clinic from old and new customers.
From people's commendation, I make sure you stand out from the rest and be respected among the best.
Sure, there's some cost to getting new patients.
And I get it. As business owners and practitioners, you've got a Gazillion things on your mind.
So wouldn't it be great if we cross local SEO off your list?
Focus on STEP 1, which brings excellent patient experience and allows them to experience the benefits of your dental service while we do the Marketing for you.
And besides, the last thing you need right now is to go and do the marketing yourself, which you have to DIY from the beginning.
You’ll incur more costs (not to mention more headaches!)
So, let's make it happen.
As you work on making STEP 1 Fabulous
Leave it to me to finish Steps 2 to 10, creating engaging and well-researched Search Engine Optimisation to target your ideal customer.
Book Now And Claim A Free 45-Minute Strategy Call So We Can Plan Our Online Marketing. See You!
SEO for dentists, also known as dental SEO, focuses on optimising a dental practice’s website for search engines and users to increase the site’s visibility in search results on Google, Yahoo!, and Bing. Optimisation can include making the site mobile-friendly, faster and more valuable to potential clients.
There are three core pillars of SEO:
You are also known as On-site SEO refers to the practice of optimising webpages to improve a website’s search engine rankings and earn organic traffic, in this case, SEO for dental procedures. In addition to publishing relevant, high-quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
On-page SEO is essential because it helps search engines understand your website and its content and identify its relevance to a searcher’s query.
You are also known as off-page SEO, which refers to actions taken outside your website to impact your rankings within search engine results pages (SERPs).
Building backlinks is at the heart of off-site SEO. Search engines use backlinks as indications of the linked-to content’s quality. It is understood that a site with many high-value backlinks will usually rank better than an otherwise similar site with fewer backlinks.
On-Page Technical SEO ensures that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Essential elements of technical SEO include crawling, indexing, rendering, and website architecture.
You can have the best site with the best content. But if your technical SEO is messed up, you’re not going to rank. At the most basic level, Google and other search engines need to be able to find, crawl, render, and index the pages on your website.
But for your site to be fully optimised for technical SEO, your site’s pages need to be secure, mobile optimised, free of duplicate content, fast loading and other things that go on technical optimisation. The easier you make it for Google to access your content, the better that will rank.
These efforts need to be combined with a comprehensive strategy to rank in the Search Engines.
Not appearing on the first page of search results means you are missing out on a large amount of traffic. It’s estimated that only 25% of searchers click beyond the first page of results. Ranking in the top 3 results means having the lion’s share of traffic. If local businesses like yours appear in the Google Map Pack, your website is ranking. These top results receive over 50% of the clicks from searchers.
If you’re not employing SEO best practices in your dental business, this will put you at a disadvantage. This is because more and more dentists are already optimising their sites to appear higher in Google’s search engine results pages (SERPs). More likely, your competitors’ URLs appear above yours in search engine results.
Remember that people trust top-search results more than lower results. And when it comes to dentists, trust matters.
Ranking #1 in an SEO campaign for any given search is never guaranteed but is doable (after all, someone has to rank in the top spot). Nevertheless, at Smile Tactics, we remind our dentist clients to focus on appearing on the first page. Remember that climbing just one or two spots makes a significant difference. As SEO experts, we can help you understand how you can appear higher in search results by focusing on best SEO practices.
A dental marketing strategy or dental SEO marketing campaign doesn’t happen instantly. To notice a substantial uplift in traffic to your website would typically take at least six months, and the effects can compound over time.
We can often produce highly optimised SEO copy to outperform the local competition, and specific keywords can rank high on the first page much quicker.
Measuring the results of your efforts is an essential part of an influential dental SEO experts' strategy. Here are the most critical data points to review: