If you’re a dental practice owner, Google Ads time and time again proves to be the most reliable, affordable and scalable way to get consistent patients in the door; and here’s how to do it:
- Identify your target audience.
Ask yourself the question, who are the patients you want to attract?
What are their demographics and interests?
What do THEY want?
If you can identify your core audience and what they’re looking for, you can create more relevant and compelling ads.
- Choose the right keywords.
Keywords play a crucial role in your Google Ads campaign.
Select the right keywords and ensure that your ads appear in front of potential patients actively searching for the services you offer.
And just as important are the exclude keywords that aren’t relevant - because many WILL come up and you don’t want to be paying a large chunk of your budget to people that don’t need your services.
A study by PPC Hero found that using long-tail keywords can lead to lower costs per conversion and a higher conversion rate.
- Utilize ad extensions.
Ad extensions allow you to add additional information to your ads, including location, phone number and call-to-action buttons.
According to a study by WordStream, ads with ad extensions have a higher average click-through rate and a lower cost per click.
- Differentiate your ads.
The ads (the actual text that you use) is perhaps the most vital part of the success of your campaign. Since, the more relevant and captivating your ad is not only will the number of people clicking on it go up, but your relative cost per click will go down (since Google rewards this!).
For your headlines, describing the service it’s related to in an enticing way is obviously important. However, beyond that use a wide variety of key ‘benefit’ points as well as features to differentiate your business. Also include call-to-actions such as ‘Book Online Now’.
- Monitor and optimise your campaigns.
It’s essential to regularly monitor and optimise your Google Ads campaigns to ensure that they are performing well.
A study by Google found that businesses that regularly optimise their campaigns see a 20% increase in conversions.
Smile Tactics know the best steps so you can effectively utilise Google Ads to advertise your dental practice and immediately attract new patients.
Don’t wait- start creating your Google Ads with our help and see results quickly. Book a free consultation today! Book an appointment now