Here’s how to do it:
Identify your target audience.
Before posting on social media, think long and hard about who you want to reach.
Factors like demographics, interests, and location should be considered.
According to Hootsuite, 61% of social media users are more likely to purchase from a brand they follow.
Next, choose the right platform. Different social media platforms are better for different types of content.
Instagram is great for visually appealing posts.
LinkedIn is better for professional content.
A study by Sprout Social found that Instagram has the highest engagement rate of all the major social media platforms.
Hashtag is the King.
Hashtags can help your post get more visibility on social media.
A study by TrackMaven found that posts with hashtags have 12.6% more engagement than posts without them.
Use relevant hashtags that your target audience is likely to search for.
Call-to-actions add to a great ending.
A study by Social Media Examiner found that calls-to-action can increase conversions by as much as 73%. Something like “Book an appointment now” or “Follow us for more updates” can be compelling.
Finally, don’t forget to analyse and optimise your social media efforts.
A study by Buffer found that businesses that analyse and optimise their social media efforts see an average of a 23% increase in traffic.
Make sure to track your social media metrics and make changes based on what is and isn’t working.
Smile Tactics can help you craft an effective social media campaign for your dental practice that will help you attract new patients. Discover how we do it here through our FREE 45 minutes consultation call. Book an appointment now!
This is NOT a sales call. It's 100% Free and there's no obligation to move forwards with my services.