Today, I’ll show you how to use data analytics to boost your dental practice’s marketing strategy! Data analytics is like a superpower that helps you see what’s working and not. And when you know that,  you can make your marketing strategy better and get more patients!

Here’s how Data Analytics can be utilised to maximise it for your practice:

1. You need to track your website’s data.
   This means you need to know how many people are visiting your website, where they’re coming from, and what pages they’re looking at. This information can help you determine what’s working and not on your website. 

   A study by Econsultancy found that 59% of companies that track their website’s data see an increase in conversions.

2. Track your social media data.
   You must know how many likes, shares, and comments you get on your social media posts. This information can help you determine what kind of posts your audience likes. 

   A study by Sprout Social found that brands that track their social media data increase engagement by up to 28%.

3. Track your email marketing data.
   You must know how many people are opening your emails, clicking on the links, and making appointments. This information can help you figure out what kind of emails your audience likes. 

   A study by Campaign Monitor found that businesses that track their email marketing data see an increase in click-through rates of up to 14%.

4. Track your ROI (return on investment).
   You must know how much money you’re spending on marketing and what you’re making from new patients. This information can help you determine whether your marketing strategy is working.
   
   A study by Marketing Metrics found that businesses that track their ROI see an increase in efficiency of up to 200%.

Smile Tactics help you utilise data analytics and wield its superpower for your dental practice’s marketing strategy. We help you see what’s working and what’s not by tracking website, social media and email marketing data, so you can improve the efficiency of your strategy and increase the numbers of patients you get.

Book a free 45-minute consultation with us today and find out how we can help you. Book an appointment now