As a dental practice owner, it’s not all skills. You’ve got to know how to attract new patients to your business. Otherwise, you’re gone with the wind.
And let me tell you, the internet is where it’s at.
A survey by the National Association of Dental Plans found that a whopping 77% of patients use the internet to find their ideal dental practice.
Want to succeed in this game?
You have to have a killer website showcasing your services and team.
But a website isn’t enough. Being active on social media is not just an ongoing trend; it's a habit you must learn.
According to a survey by Software Advice, 75% of patients said they’re more likely to choose a dental practice that’s active on social media.
So get out there and start sharing updates about your practice, patient success stories, and promotions or discounts.
Want to maximise your A-game?
Online reviews are another key to success. A BrightLocal survey found that 85% of consumers trust online reviews as much as personal recommendations. So make sure you’re encouraging your patients to leave reviews on your website and review sites like Yelp and Google.
Promotions are propositions that you want to include in your practice.
A survey by the American Dental Association found that 69% of patients are more likely to choose a dental practice that offers promotions or discounts.
Create ways to attract new patients, whether a discount for first-timers or a promotion for specific services like teeth whitening or Invisalign.
And last but not least, stay up-to-date with the latest dental marketing trends. The American Dental Association found that 51% of dental practices now offer virtual consultations and video marketing on platforms like Tiktok.
Smile Tactics help you stay current with the latest trends and best practices to effectively promote your dental practice and bring in those all-important new patients.
Book a 45-minute strategy call with me and find out how we can maximise ROI and raise your profits 3x from your original plan. Book an appointment now!
