First, design matters.
A study by Adobe found that 38% of people will only engage with a website if the layout and content are attractive. So make sure to have a visually appealing website that is easy to navigate and use.
Functionality is crucial.
A study by Kissmetrics found that slow-loading websites can lead to higher bounce rates and lower conversion rates.
Optimise your website for speed and ensure all links and buttons work correctly.
Make sure your website is mobile-friendly.
A study by Google found that 61% of users are more likely to leave a website that isn’t.
Make sure to have a responsive design that works on all devices.
Don’t forget to include calls to action on your website.
A study by Hubspot found that websites with calls-to-action have a conversion rate that is 42% higher than websites without them.
Something like “Book an appointment now” or “Sign up for our newsletter” can go a long way in attracting new patients.
Finally, use SEO.
A study by Moz found that SEO websites have a higher search engine ranking and receive more traffic.
Optimise your website for SEO by using relevant keywords and phrases.
Smile Tactics help you maximise the impact of your dental practice website to attract more patients using these guidelines based on our experience.
Let us help you implement these strategies today and start seeing great results. Book an appointment now!
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