Here’s what you need to do:
First things first. You need to identify your target audience. Who are the patients you want to attract? What are their demographics and interests?
By figuring out who you want to target, you can create more relevant and effective emails.
Next, consider segmenting your email list.
Instead of sending the same email to everyone on your list, try dividing it into smaller groups based on location, age and interests.
It’s a fact that segmented email campaigns have a higher open rate and lower unsubscribe rate, according to HubSpot.
Utilising personalisation is also key.
Personalised emails have a 29% higher open rate and a click-through rate. According to a study by Epsilon, this is 41% higher than non-personalized emails.
So, use the recipient’s name and other personal details in your emails.
Your subject line must be sublime.
It’s something that your potential patients see when they receive your email, so make it catchy and compelling.
A study by Adestra found that subject lines with fewer than ten characters have the highest open rate.
Finally, don’t forget to include a clear call to action in your emails.
Something like “Book an appointment now” or “Sign up for our newsletter” can go a long way.
A study by Marketing Sherpa found that emails with a clear call-to-action have a conversion rate that is 371% higher than emails without one.
Smile Tactics help you create a successful email marketing strategy for your dental practice. Start attracting new patients now! Good luck! Book an appointment with us. Book an appointment now!
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