Why It Matters To Build Patient Loyalty

5 March 2023

Here’s how:

First, you should provide excellent patient care.

These include everything from friendly staff, a clean and hip office, and high-quality treatments to follow-up.

When patients feel like they are receiving the best care possible, they are more likely to become loyal to your practice.

A study by PatientPop found that 91% of patients say they are more likely to return to a practice that provides excellent care.

Build patient loyalty by creating a personalised experience for each patient.

This could mean asking about their dental history and preferences, remembering their name and personal details, and offering treatment options tailored to their needs.

Personalisation goes a long way in building patient loyalty.

Staying in touch with your patients is also essential.

You can do it through newsletters, email updates, and social media.

By staying in touch, you can keep your practice top of mind and show your patients that you care about them.

A study by HubSpot found that email marketing has an average ROI of 122%, making it an effective way to stay in touch with your patients.

Finally, consider offering loyalty programs or incentives for your patients.

This could be a rewards program for returning patients, referral discounts, or special promotions for long-term patients.

According to a study by Incentive, 63% of companies that offer a loyalty program see an increase in patient retention.

Smile Tactics is your all-in-one marketing arm and solution that can provide much-needed follow-up and care to your patients, so all you have to do is focus on your specialty.

Discover how we can help you with your loyalty programs through a FREE 45-minute consultation. Book an appointment now!

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